It's The Lunar New Year, Like Never Before

No longer a holiday for Asian brands, it's gone mainstream

Happy Year of the Snake! Asians around the world are celebrating the beginning of a new lunar year. And it’s likely that you are seeing some of those celebrations where you live, too.

While Asian restaurants, shops and brands have traditionally celebrated the arrival of a new year, other players, large and small, are joining in the fun. I’ve spotted Yea…