The Conversation for Wednesday, Jan. 4
Who influences you?
The world of commerce is awash with influencers. Before social media, you barely heard that word, but now you can’t escape it.
In the most idealistic sense, an influencer is an authoritative person with demonstrable taste who endorses products, whether shampoo, sake or sandwiches.
Their ultimate goal is to get you to spend money, presumably earning a cu…
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