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What It's Like To Design A Breakfast Menu For 500 Restaurants

What It's Like To Design A Breakfast Menu For 500 Restaurants

A conversation with the executive chef of First Watch

Micheline Maynard's avatar
Micheline Maynard
Jan 19, 2024
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What It's Like To Design A Breakfast Menu For 500 Restaurants
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Breakfast, brunch and lunch places are among the hottest trends in dining. And, one of the hottest chains in daytime dining is First Watch. They are popping up in cities and suburbs across America, more than 500 so far. But these restaurants aren’t anything like Denny’s or IHOP: First Watch aims to offer a contemporary experience at affordable prices.

T…

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