Thank you for including me in this week’s newsletter, Micki.
As Covid-related dining restrictions ended, one SF restaurant, Che Fico, imposed a 10% surcharge to customers who wanted to eat at the restaurant. Charging more to actually eat at the restaurant is, IMHO, chutzpah. It’s also a marketing mistake. If Che Fico wants to share the savings of serving customers who do take-out, offer them a discount. Don’t make your dime-in customers pay extra.
Micki, in next week’s newsletter, will you please consider including information about charities that are helping Maui’s hospitality service workers affected by the horrendous wildfires? Thank you.
Thank you for including me in this week’s newsletter, Micki.
As Covid-related dining restrictions ended, one SF restaurant, Che Fico, imposed a 10% surcharge to customers who wanted to eat at the restaurant. Charging more to actually eat at the restaurant is, IMHO, chutzpah. It’s also a marketing mistake. If Che Fico wants to share the savings of serving customers who do take-out, offer them a discount. Don’t make your dime-in customers pay extra.
It seems a little misguided. Maybe they want to pivot to carry out and are trying to discourage dine in.
I don’t know. I stopped going when they imposed this surcharge.
Micki, in next week’s newsletter, will you please consider including information about charities that are helping Maui’s hospitality service workers affected by the horrendous wildfires? Thank you.