Extending your brand sometimes means you get burned
I grew up in NYC. A Mister Softee truck would park outside my high school in Riverdale (the Bronx) during the warmer months in the fall and spring. I didn't buy ice cream from it very often, but enjoyed it when I did.
A Mister Softee parked down the street from my office in Midtown. An occasional treat.
I grew up in NYC. A Mister Softee truck would park outside my high school in Riverdale (the Bronx) during the warmer months in the fall and spring. I didn't buy ice cream from it very often, but enjoyed it when I did.
A Mister Softee parked down the street from my office in Midtown. An occasional treat.